The Studio

Buildings as marketing assets.

inForm Architecture was founded on a simple thesis: a well-designed building is the most durable, most visible marketing asset a brand can invest in. We design commercial spaces that do more than house your operations — they express who you are.

Our Philosophy

Brand isn't an afterthought — it's the brief.

Most architecture firms design a building, then ask the brand team to fit inside. We flip that. We start with your brand — your audience, your values, the experience you want people to have when they walk through the door — and let that drive every design decision.

The result is architecture that works as marketing: branches that make depositors feel secure, restaurants that turn first-time visitors into regulars, retail spaces that express the product before a customer picks it up, civic buildings that earn community trust.

Founded in 2013 and based in Midway, Utah, inForm serves commercial clients across the Wasatch Front and beyond. We're a small firm by choice — it means the principal is in every project, and brand intent never gets lost in a handoff.

We also believe architecture and interiors belong together. Designing both under one roof means the brand story carries through every finish, fixture, and furniture piece — no seams, no compromises.

The Team

People who care about your brand as much as you do.

Rob Bouwhuis

Principal Architect / Owner

AIA · LEED AP · BD+C · MBA

Say hello to Rob Bouwhuis, Owner/Principal Architect at inForm Architecture. Rob has a passion for great design informed through key perspectives - architecture, engineering, and business, all of which he has university training. These perspectives help him design with form and function in synchrony. Rob's goal is to create great design that speaks to his client's personas, brands, and operations. In his spare time, Rob enjoys mountain biking, traveling and spending time with his family.

Korinne Bouwhuis

Director of Marketing and Business Development

M.S. · CPSM

'People ops' best summarizes Korinne's role in the firm. Korinne specializes in client branding sessions to help clarify design end goals before design processes even begin. She also leads company efforts in business development, marketing, and human resources. Korinne came to inForm in November 2019, adding to a professional career of about 20 years providing therapy, community education, and outreach. After seeing clients progress and grow over two decades, Korinne realized it was her turn to stretch. This career addition has been an exciting and fun step out of the therapy office. Korinne enjoys connecting with a broad range of creative and talented professionals. When she's not working, her favorite things are spending time with her kids and time 'running and roaming,' her favorite version of R&R.

Ashley Tamori

Interior Designer

B.F.A.

Say hello to Ashley Tamori, one of our interior designers at inForm Architecture. She recently graduated from Chico State University in Interior Architecture. Ashley has assisted with a variety of projects and clients in the design process from beginning to end. Her ability to understand branding and create strong-telling design concepts is what made her the perfect fit for inForm Architecture. In her spare time, Ashley enjoys traveling, walking her dogs, and connecting with friends and family.

Caroline Osborne

Architectural Design Professional

B.Arch

Caroline Osborne is an Architectural Design Professional at inForm Architecture.

Merwick D'Souza

Architectural Design Professional

B.Arch (Iowa State University)

Say hello to Merwick D'Souza, one of our Architectural Design Professionals at inForm Architecture. He recently graduated from Iowa State University with a Bachelor's of Architecture. Merwick approaches design with a curious mind. His ability to recognize design intent and communicate ideas to clients is what makes him a great fit for inForm Architecture. In his spare time, Merwick enjoys photography, plants, cooking and trying new things.

Local Roots

Rooted in the Wasatch Back.

inForm Architecture is based in Midway, Utah — a small town in the Heber Valley with a big view of the Wasatch mountains. We work across the state, from Salt Lake City to St. George, but our home is here.

We believe local presence matters. It means we know the jurisdictions, the contractors, and the conditions that shape a project in Utah — and it means we're invested in the communities our buildings sit in.

Let's Talk

Want to work with us?

Whether you have a site picked out or you're still exploring what's possible, we'd like to hear what you're building.

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